SuperBee Entrepreneurial Workshop Experience

The day begins with a beautiful drive through the mountains and countryside of Hang Dong before arriving at SuperBee’s headquarters and production facility.

SuperBee is a purpose-driven Thai brand founded in 2016 by Australian entrepreneur Antoinette Jackson and her German husband, Lutz. Antoinette is the company’s founder and CEO, while Lutz serves as CTO. Together, they transformed an idea developed during their nomadic international life into a certified B Corp and social enterprise that manufactures sustainable household products while creating meaningful employment for women in the local community.

During the visit, guests will:

•⁠ ⁠Hear the honest start-up story behind SuperBee and how the business has grown over the past ten years.

•⁠ ⁠Learn about SuperBee’s marketing strategies and its integration into Thai culture and community life.

•⁠ ⁠Tour the production facility and see how the company’s sustainable products are handmade.

•⁠ ⁠Take part in a practical workshop where each guest will make their own reusable beeswax wrap to take home.

•⁠ ⁠Enjoy refreshing local herbal tea and fresh fruit.

After the SuperBee experience, the group will visit a nearby elephant café in the mountains. Here, guests can enjoy lunch while watching elephants roam through the surrounding landscape, with the opportunity to feed them bananas and sugar cane.

The experience combines entrepreneurship, sustainability, social impact, Thai culture and local nature—offering guests an inspiring and memorable day in Chiang Mai.