Building Honest Brands in a Synthetic World

This workshop explores how we can use AI not to make brands more generic, but to uncover what makes them distinctive, human and true. We’ll use AI as a creative thinking partner to shape brand stories, values, voice, visual direction and meaningful differentiation.

About Zachi Diner: Former Head of Visual Communication with more than 25 years of experience in design, branding, UX, and digital innovation. Worked with Waze on global branding and multi-screen products, and served as a digital strategist for leading banks and major brands. Google for Startups mentor since 2015 and Microsoft Azure Accelerator mentor. AI integrator helping teams transform products, workflows, and businesses for the AI era, while bridging technology, creativity, strategy, and education.